There is more to typography than meets the eye.

“Type design is the backbone to every design.” — Cath Caldwell

There are some rules that we must follow to create the best type possible:

  • Flush Left, Rag right (Easier to read).
  • Limit your typefaces.
  • Skip a weight (eg light — bold) so you must pick a good font family.
  • Double/Half point size (30pt title, 15pt)
  • Widows & Orphans
  • Prioritise Readability
  • Large text must be kerned (headings need manually ajusting)
  • Print it out (helps spot errors)

If these rules are followed, this will mean you will be able to create a much more professional design. I will refer to this blog a lot during my current editorial project at uni and I don’t doubt that I will refer back to this in the future as well.

Choosing my theme for the editorial brief.

I had a number of different themes that I could choose from for this brief.

There was a wide range to choose from but I have chosen to do the theme of psychoanalysis. I have chosen this theme because I do not know anything about it and it is something that interests me.

I think that I will be able to really dive into this topic and find out some really interesting things to talk about. I look forward to researching this further.

The task set by Joseph Frascina

This task is all about making and breaking the grid. There are a number of ways to set up a grid when designing your editorial;

  • Format — The full design area
  • Margins
  • Flowlines — Helps the reader follow the content
  • Rows — Horizontal
  • Colomns…