Advanced Typography

There is more to typography than meets the eye.

“Type design is the backbone to every design.” — Cath Caldwell

There are some rules that we must follow to create the best type possible:

• Flush Left, Rag right (Easier to read).
• Limit your typefaces.
• Skip a weight (eg light — bold) so you must pick a good font family.
• Double/Half point size (30pt title, 15pt)
• Widows & Orphans
• Prioritise Readability
• Large text must be kerned (headings need manually ajusting)
• Print it out (helps spot errors)

If these rules are followed, this will mean you will be able to create a much more professional design. I will refer to this blog a lot during my current editorial project at uni and I don’t doubt that I will refer back to this in the future as well.